Changan Mazda Automobile Co., Ltd. is jointly funded by Chongqing Changan Automobile Co., Ltd., Mazda Motor Corporation, China First Automobile Corporation, and Mazda (China) Enterprise Management Co., Ltd. with 47.5%, 46.55%, 5%, and 0.95% of the shareholding respectively. It is Mazda’s only vehicle manufacturing company overseas that integrates R&D, manufacturing and sales.
On September 28, 2017, J.D. Power, an authoritative global market research organization, released the 2017 China New Car Quality Study (IQS) report, in which Changan Mazda claimed the third place in the quality ranking.
Changan Mazda has seven series of models under its belt: the next-generation MAZDA3 Enclave, MAZDA CX-30, second-generation MAZDA CX-5, MAZDA CX-8, MAZDA CX-30 EV, MAZDA6 ATENZA, and MAZDA CX-4.
Taking advantage of its own strengths and adapting to the challenges of the market, Changan Mazda has put forward the strategy of “Specialty Boutique”, with the corporate mission of “Creating Boutique Cars and Leading a Better Life”, and is committed to creating “China’s First Class Specialty Boutique Vehicle Enterprise”. To implement the strategy, Changan Mazda Mazda is committed to creating “China’s first-class specialty boutique car enterprise”. In order to implement the strategy, Changan Mazda has initiated two changes from manufacturing to strategic management and from product-oriented to customer-oriented. Through the “R & D, procurement, manufacturing, marketing” four systems to improve the force, “talent, information, organization” as a guarantee, to create exquisite quality, exquisite brand, taste and elegant, unique personality and characteristics of the product, to build Changan Mazda into a profitable, influential, and social resources adsorption, We will build Changma into an excellent enterprise with profit, influence and social resources adsorption.