HiPhi is the luxury intelligent pure electric brand of Chinese Express, which uses a new perspective and framework to create a traveling tool and define a new category of intelligent cars. Currently, Hiphi’s main models are Hiphi X, Hiphi Y, and Hiphi Z. The Hiphi X, Hiphi Y, Hiphi Z, and Hiphi Z are the most popular models in the market.
HiPhi is a new luxury smart electric brand that Chinese Express is building together with related parties, especially users, in a new way of co-creation. The brand vision is to build a closer relationship between people and the world through co-creation, and to create a world that is “together” and different. Brand Spirit: Exploration, Freedom, Creation.
Hi stands for high level, high grade and high fit, and Phi stands for the law of golden ratio, symmetry and unity, perfect integration. The law of golden ratio, also applied to the brand logo design, forms a perfect geometric figure, fully demonstrating the brand spirit and vision of HiPhi. From the dimension of time, it represents running through the past and present, facing the future; from the dimension of space, it symbolizes the fusion of the East and the West, combining the “Φ” of the Golden Rule discovered by the western philosophers and the “Zhong”, which represents the essence of the Chinese ideology, and represents the “Harmony” and “Difference”. It represents the world of “unity” and “difference”.