Amid fierce competition in the global heavy-duty truck market, the African market, particularly Ghana, presents significant growth potential, attracting numerous companies. In a bid to seize early opportunities and meet its Q1 2026 targets for the Ghana market, FOTON Motor hosted the “Fighting for Q1 — FOTON Motor Ghana Heavy-Duty Truck Client Recommendation Event” on December 16. The event focused on market expansion and the promotion of FOTON Telematics System, bringing together over 50 representatives from leading companies in the oil, infrastructure, and logistics sectors. The goal was to comprehensively showcase the brand’s strengths and products, enhance customer loyalty, and establish long-term, stable partnerships.
At the event, FOTON Motor showcased its full range of heavy-duty truck products, including tractors, dump trucks, fuel tankers, and trailers. The exhibition provided a direct demonstration of solutions tailored for various scenarios, such as long-haul heavy-load transport, mining site operations, large cargo transportation, and hazardous materials transport. Additionally, FOTON Motor highlighted its telematics system to the attendees. This system enables real-time scheduling and monitoring, intelligent early warning, and data analysis, providing strong support for ensuring continuity in transportation operations.
In terms of after-sales service, FOTON Motor offers exclusive service files, one-on-one long-term follow-ups, and rapid response to ensure customers have peace of mind. Additionally, the comprehensive parts support system ensures that customers can promptly obtain the necessary parts during vehicle operation, effectively reducing downtime. On the sales front, FOTON Motor has also introduced highly attractive discount schemes aimed at helping customers reduce procurement costs.
In addition to product presentations and demonstrations, FOTON Motor organized a special VIP product experience session, inviting industry leaders to personally test the product performance and engage in live discussions about their experiences and needs. Furthermore, through a series of networking activities, FOTON provided a platform for industry leaders to interact, fostering communication and collaboration. This created an environment that encouraged the development of long-term partnerships and strengthened customer recognition and trust in FOTON Motor in a relaxed and enjoyable atmosphere.
This recommendation event marks a key step in FOTON Motor’s deepening presence in the Ghana market. Looking ahead, FOTON will continue to focus on channel expansion and the development of major industry clients. The company is committed to further enhancing its full value chain system, which includes localized manufacturing, after-sales service, local talent development, and intelligent telematics. FOTON aims to collaborate with African partners to drive the regional automotive industry upgrade and create more efficient and sustainable transportation solutions for the African continent.
