Surpower Technology Thailand Company Sets Sail | “Digital Marketing” Opens a New Chapter in Overseas Marketing of Chinese Auto Brands!
On December 18, 2024, a new force was added to the brand marketing field of the Thai automotive industry. Zhuolixin Co., Ltd. (stock code 871003), an expert in the new marketing field of the Chinese market, and YouMeThaiBuy, a local Thai partner, held a signing ceremony to formally establish Surpower Technology Thailand.
The joint venture is committed to becoming a one-stop solution service provider for Chinese auto brands going overseas. Representatives of auto brands in the Thai market, such as Nezha, SAIC Zhengda, Great Wall, Zeekr, etc., auto agency and sales group 14ATUO, new energy vehicle industry chain and service provider Tianlong Electronics Salom/JATO Thailand/SAWTEST, Thailand’s leading website in the Chinese community in Thailand/APLUS and other relevant leaders and guests attended the event to witness it, and the city lord was also fortunate to participate in and witness this event.
Professionals and guests from all parties believe that this cooperation between the two sides is a strong combination of excellent service providers from China and Thailand. The two sides have been deeply engaged in their respective professional fields for decades and have achieved complementary advantages in the new marketing field between China and Thailand. I believe that this cooperation will definitely achieve the established goals of both parties and jointly commit to assisting the brand promotion and dissemination of Chinese new energy vehicles in overseas markets to achieve true internationalization, localization and compliance, and strive to establish a solid export alliance relationship between Thailand and Chinese brand cars.
After the signing ceremony, the 2025 Thailand New Energy Vehicle Market Insight Salon was held. Guests from new energy vehicle brands, car agents and sellers, and industrial chains gave professional and wonderful debates from different angles. The guests elaborated on the troubles of new energy vehicles in 2024 and the outlook for 2025.
Regarding integration into the Thai market, the guests proposed from the Buddhist culture that the relationship between people and brands needs to be cut from the heart, and good product dissemination needs to impress people; for brand value, the guests proposed that the price reduction of new energy vehicles and the low residual value will reduce the willingness of Thai customers to buy, as well as the problem of brand cultural symbol construction. The brand guests gave many suggestions on the marketing strategy of Chinese brands in the Thai market from a high-level perspective.
Huang Xiaoxing, general manager of Surpower Technology, said that the Surpower Technology Thailand team is willing to listen to the demands of all parties in the industry chain, accurately understand the needs and wishes of Thai customers, and achieve effective communication, thereby assisting the outstanding Chinese new energy vehicle industry chain to obtain a larger market share in response to various internal and external competitions.
