Over 70% of Saudi drivers intend to buy battery-electric vehicles (EVs) next, per an AlixPartners survey of 10,000 consumers across nine countries.
Global Shift Accelerates, Regional Gaps Remain
EV adoption is rising worldwide, but growth varies by region. While the U.S. (35%) and Europe (43%) show stable interest, China now dominates with 97% of consumers favoring EVs.
China’s EV Boom Fuels Dominance
The surge in China stems from its rapidly expanding domestic EV sector, which delivers affordable, tech-driven models appealing to cost-conscious, style-focused buyers.
“The US and Europe, traditional trendsetters in consumer preferences, are falling behind in EV adoption as charging infrastructure concerns persist among buyers, with plug-in hybrids (PHEVs) increasingly viewed as viable alternatives to pure battery-electric vehicles,” noted Alessandro Missaglia, a UAE-based partner and managing director at consultancy AlixPartners.
In Saudi Arabia, the sole Middle Eastern country analyzed, 70% of residents express strong or moderate interest in purchasing battery-electric vehicles. However, this figure is projected to climb to 85% by 2035, underscoring substantial growth opportunities for the EV sector in the region over the next decade.
The China Connection
The AlixPartners study highlights rising Saudi consumer awareness of Chinese automotive brands, mirroring a global industry trend. “Notably, 93% of Saudi buyers open to battery-electric vehicles recognize at least one Chinese brand, with BYD leading in visibility. This far exceeds global averages, where awareness ranges between 47% and 71%,” Missaglia observed.
Similar to Western markets, Saudi green vehicle adopters are increasingly opting for plug-in hybrids. “This pivot reflects a demand to balance practicality with eco-consciousness as consumers navigate charging and range limitations. Traditional industry players now face dual pressures: meeting current preferences while investing in future technologies,” he added.
