Fangchengbao is BYD Auto’s specialized personalization brand, also known as the “F-brand”, initially named “Fangchengbao” on June 9, 2023. Fangchengbao will explore the possibilities of “electricity” based on consumers’ growing demand for personalization, and apply BYD’s specialized new energy “Leopard Power Technology”. Explore more possibilities on top of “electricity”, and create a “personalized life form” that awakens everyone’s inner instincts through BYD’s professional new energy “Leopard Power” technology.
The term “Fangchengbao” comes from the wonderful combination of ” Equation” and ” Leopard”, which means “using the professional wisdom and spirit of exploring the digital world to solve the personalized transformation of automobile and user life”. and personalized changes in the life of users”.
The combination of the standards and rules implied by Equation and the wildness and agility embodied by Leopard has inspired a unique brand color, and also presented the inherent characteristics of the Fangchengbao brand, bringing BYD’s bold thoughts and explorations on the future of automobile and car life to the forefront. It also presents the inherent strong characteristics of the Equation Leopard brand and unites BYD’s bold thinking and exploration of the future shape of automobiles and car life.