On April 21, 2026, at its Global Strategy Launch and Global Partner Conference held in Chongqing, Changan Group laid out a detailed, decade-long roadmap to secure its place among the world’s top ten automakers. With around 700 partners in attendance, the Chinese automotive giant introduced its “1+4+4+5” strategic framework—an evolution of its existing Vast Ocean Plan—aimed at generating RMB 600 billion (approx. $83 billion) in revenue by 2030.
The Core Vision: A World-Class Automotive Group
At the heart of Changan’s strategy is a single vision: to become a globally competitive automotive group driven by homegrown core technologies. This vision rests on four business pillars – vehicles, components, services, and next-generation ecosystem industries – and is steered by four transformation priorities: intelligence, green development, globalization, and integration.
To turn vision into reality, Changan has set out five doubling targets for 2030:
- 2.4 million New Energy Vehicle (NEV) sales
- 1.5 million overseas vehicle sales
- RMB 600 billion in total revenue (securing a spot in the global automotive top 10)
- RMB 200 billion brand value (earning a place among the world’s Top 500 Influential Brands)
“Every transformation creates the conditions for a new generation of world-class enterprises. Changan Group will stay committed to co-development and shared prosperity, working with our industry partners with one purpose and one direction.”
— Zhu Huarong, Chairman, Changan Group
Six Major Leaps to Drive the Transition
To achieve these ambitious goals, Changan has defined Six Major Leaps that mark measurable shifts across its operations:
- Experience Leap – Moving from single-domain smart driving to full-vehicle intelligence, powered by SDA Intelligence and a proactive safety matrix.
- Power Leap – Shifting from traditional energy to green, high-efficiency solutions, including hybrid, battery electric, and hydrogen powertrains, with a goal to peak carbon emissions by 2027.
- Scale Leap – Expanding growth through multiple drivers, aiming to double both NEV and overseas sales while developing globally competitive flagship models.
- Ecosystem Leap – Upgrading from a “large industry, small ecosystem” to a “large industry, large ecosystem” model, creating a coordinated network spanning users, industry, and services.
- System Leap – Transforming from traditional control-and-operations management to modern global management, focusing on world-class innovation, talent, and management systems.
- Value Leap – Completing the transition into an intelligent, low-carbon mobility tech company, delivering economic, industrial, brand, and societal value.
Three Major Plans for Globalization
Changan is advancing its global ambitions through three interconnected initiatives:
- The Green Plan – Strengthening core NEV technologies and embedding sustainability across design, manufacturing, and recycling.
- The Intelligent Plan – Delivering ultra-safe, intelligent mobility solutions for users.
- The Vast Ocean Plan – Moving beyond product exports toward comprehensive brand and industrial globalization, guided by long-term development, localization, systemization, and integrated ESG principles.
Strong Foundations Built on 2025 Performance
Changan’s 2030 targets are backed by solid momentum. In 2025, the Group reported:
- 2.913 million vehicle sales (up 8.5% YoY)
- Over 1.1 million NEV units sold
- 1st place in China’s National Enterprise Technology Center evaluation for 14 consecutive years
- 24,000 global R&D staff, 20,935 patents filed (71% invention patents), and contributions to 408 industry standards
Today, Changan sells vehicles in 118 countries through 1,124 outlets, operates 22 overseas manufacturing bases with a combined capacity of 350,000 units, and achieved a milestone of 100,000+ monthly overseas sales for the first time in March 2026.
