Recently, FOTON Peru held an official launch event for the new TUNLAND V pickup truck together with its key dealers. Major industry clients, leading financial institutions and representatives from 50 mainstream media outlets attended the ceremony, witnessing FOTON pickup’s new milestone in the Peruvian market.
FOTON has cultivated the Peruvian market for years, centering its operations on local adaptation. It collaborates with key local partners to accurately identify consumers’ demand for practical, durable and cost-effective vehicles. The brand keeps optimizing its product lineup and enriching market offerings. The newly launched FOTON TUNLAND V pickup balances off-road capability, cargo capacity and riding comfort. Suited for urban and rural commuting, field operations, commercial transportation and other diverse scenarios, it has drawn widespread market attention since its debut, driving steady growth of brand sales.
Beyond the impressive launch of the TUNLAND V, FOTON Peru team, together with local dealers, successfully rolled out and promoted multiple flagship new models including VIEW and VIEW GRAND for the local market. The product lineup covers pickup trucks and multi-purpose passenger vehicles, catering to family travel, daily commercial commuting, off-road leisure and other segmented scenarios. It effectively fills market gaps and forms distinctive competitive edges. Supported by comprehensive dealership networks, thoughtful localized after-sales services and refined market operation strategies, the new models have gained steady market traction. From January to April 2026, local retail sales rose by 104% year-on-year. The robust growth reflects strong market recognition of FOTON vehicles.
Faced with Peru’s complex market landscape and fierce industrial competition, FOTON will continue to prioritize customer needs, optimize sales and service procedures, expand market reach at grassroots levels and boost brand visibility. By delivering quality products and professional services, we aim to gain trust from local consumers and steadily expand the presence of FOTON passenger vehicles in Peru.
